How many users does Weibo have?

It has more than 580 monthly active users and millions of posts per day, making it the largest Chinese-language mobile portal. Weibo allows users to upload videos, audio, music, photos, Gifs, and attached URLs (Uniform Resource Locator). Users can also follow other people and celebrities, send and receive messages, and use keywords to do research.

What is Weibo & how does it work?

What is Weibo? Launched in 2009 by the Chinese technology company Sina Corporation (新浪), Weibo (微博) is one of the biggest social media platforms in China. As its name indicates (“micro-blog”), Weibo provides micro-blogging services and is often compared to Twitter.

Should I set up a company account on Weibo?

Before you set up a new account, you need to know that there are 2 different types of accounts on Weibo: personal accounts and company accounts, and both types can be additionally verified. There’s also a VIP upgrade that can be added to any of the aforementioned accounts. In short, there is no reason for you not to set up a company account.

How can Weibo help your business grow?

Increase exposure and build a following by advertising based on demographics and interests, or target the followers of influencers and competitors. Most importantly, Weibo can help your business gain more recognition as information about your brand spreads through word-of-mouth recommendations between users.

How do I get a Weibo account?

Remember, a corporate account will suit most businesses. Visit the Weibo registration page via your desktop. You’ll need to fill out your information such as your email, password and verification code. Then, confirm your email to activate the account. This is perhaps the most critical step in the process.

Is a verified Weibo account a good idea?

Verified Weibo accounts look more credible and have additional marketing functions as well (such as access to analytics). Also, it’s important to remember that for popular brands there will be lots of fake accounts. Only through verification, will your customers and fans know right away which account is the real one.